You can have the best website on the Internet but if your message is not compelling and communicated quickly then visitors will just hit the back button and visit another website that they found on the search engine results pages.

So if you are having trouble getting inquiries from your website, then maybe you need to look at video production and how this can be used to increase inquiries from your website. Video production for marketing online is a very effective way of engaging with the user and achieving a significant increase in inquiries from your website. Here are a few different ways of using web video online:

Web Promos: Often no longer than 2 or 3 minutes these often take the form of online commercials that incorporate a series of animated images and video footage to communicate the overall company profile and service offering.

Website Presenters: These are, quite literally, online presenters that will talk through the services the company offers. These can be used to highlight a particular service or product or direct customers towards a specific call to action. This is a much more personal way of communicating with website traffic and is useful when a company is looking to gain an immediate connection to their audience.

Video Testimonials: These are a great way of increasing the credibility of a companies services. A DVD or video of a previous or existing client talking about the service they received is a fantastic way of increasing confidence and creating a buzz around your particular service or solution. In a similar way to website presenters, video testimonials work on the basis that people respond to people and there is no better way of creating a great first impression than introducing yourself with a personal touch.

Sam Beavan writes for the One Vision TV team – a highly successful video production Leicester based agency, specializing in DVD production solutions, website presenters and wedding videos.