» Video CV’s – The Next Big Thing?

Video CV’s – The Next Big Thing?

Career Publisher Vault has found that 89% of  employers would watch a video résumé if it were submitted to them but only 17% have actually seen one. Over 50% said they believe such CVs will become a common addition to new job applications.

Over the last few weeks I have been spending time speaking with a number of councils, recruiters, executive search firms and career outplacement agencies looking at ways in which video CV’s (video profiles) could fit into their existing business model. The video CV is nothing new but it has not, as yet, been taken up by the masses and it would seem the concept of incorporating video in the recruitment process is riddled with potential obstacles. Video online has come along way since the video CV concept was first introduced some 20 years ago, but the fundamental questions still remain the same and advances in technology and communication only provide solutions to a fraction of the original concerns about how the video CV  could be used.

One of the main stumbling blocks for the video CV so far has been that no one has yet determined or set an expectation on what the video CV needs to achieve. Although it may seem obvious that a video CV’s purpose is to capture all the information on a CV and present this in a visual format, anyone that knows anything about video will tell you that video is not good at capturing information when it is in detail. It is far better at creating a sense of something, the general, the emotive and ultimately capturing the broader picture of what something or someone is actually about. Not only is it impractical for an individual to try and video a presentation of their entire expertise and career history, but it is not strictly necessary in this context or, for that matter, particularly helpful. Instead, I believe it is better for people to think of the top four or five things they want to say about themselves (i:e key skills and experience) and then present this in a way that is clear and to the point. It is important to remember that we are not talking about replacing the written CV here, but merely adding an enhancement to it. The video CV or video profile therefore needs to demonstrate what can’t be demonstrated as easily in written form.

Video CV’s are great at communicating softer skills such as presentation, communication and language skills. By combining this with a summary of strengths and key experiences the recruiters, or future employer, will gain a significant insight into what the individual can offer their business and will have an understanding of not only what the candidate has done, but an appreciation of what the candidate is likely to achieve for them in the future.

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