In 2008, Internet users watched over 9 billion videos, 27% of them on YouTube and other Google related sites.

It’s a fact that Online video is rapidly changing the communications landscape forever. A recent Com Score survey found that in July 2008, over 133 million Americans watched online video, accounting for a staggering 74% of US internet users. There is expected to be a seven-fold increase in online and web video growing to an astonishing £4.6 billion by 2013.In the US online marketers are taking a much closer look at online video production. In December, a survey from PermissionTV found that two thirds of respondents would focus their energies on online videos in 2009. The survey also found that around a half of respondents expect to be impending an online video project with only a third saying they were doing so currently.

In 2009, Online Video Ad spending will increase by 45% (eMarketers David Hallerman)

In 2008, two thirds of internet users watched online video and this is expected to rise to four out of every five internet users through 2009.With the growth of online video, the success of Itunes and Xbox Live, the internet is increasingly being used for full length TV content. According to a Diffusion Group study online video advertisements will change the nature of online video inventory, supporting the claim that long-form video will represent 69.4% of ad revenues, up from 41.6% in 2008.  Another surprise is that in 2008, online video ad spending actually grew faster than search spending though, it has to be said, that this maybe due to the economic downturn and the current economic climate. However, it’s not all doom and gloom as search still makes up for around 44% of total ad spend and the fact that it is easily monitored, accountable and performance based will mean it will always be an attractive prospect for marketers.

Cisco have estimated global internet traffic in 2012 will be 6 times current levels

Some analysts expect multiple online video formats will exist, with no single format leading the way in the industry. HD formats also seem likely to attract interest observing that the industry is presently almost entirely dominated by iTunes and the Xbox Live. iTunes alone has sold more than two million films and ninety five million TV shows to date. Its user friendly interface and competitive cost structure and the ipods ubiquitous nature has meant it’s been able to gain traction quickly.

80% Of Internet Users are expected to view online Video at least once a month in 2009 (Beet.TV)

The Xbox’s  Live Video Marketplace has driven significant revenue to the online VoD movie market, bridging the gap between TV and PC providing accessible HD content to consumers. Going into 2009, online video has to continue to reach out to the living room to ensure mass-market penetration. The rise of home networking will be a major driver in developing its presence, and media extender solutions such as Apple  TV certainly look like they’re here to stay.

Viral marketing is a technique aimed at encouraging amplified word of mouth promotion of products and services. Viral marketing is also referred to as undercover marketing, if it is done correctly people do not realise they are being marketed to.

Viral marketing usually takes the form of a short film or video clip which is designed to entertain and/or invite participation of the viewer whilst creating brand awareness.

It is thought that the average person will tell eleven people about a bad product or service but only three people about a product they like. Viral marketing relies on this aspect of human nature to pass a message to many people in a short period of time.

The Internet is an extremely fast way of promoting a product whilst driving exposure, traffic and sales to a business. Products and services can be communicated to a worldwide consumer base by making use of existing resources such as blogs, social networking sites and video sharing sites such as YouTube.

Viral marketing campaigns can also be promoted easily by adding links from the company website, adding links to email’s and with targeted pay per click campaigns. Making sure the viral is easy to share is the most important part of the campaign.

Viral marketing works for companies of all sizes, anyone can have a great marketing idea regardless of resources. The most important thing is to get peoples attention, make the viral memorable and fun, something that people will want to get involved with.

If people can interact with the campaign there is even more chance they will pass the message along. By inviting people to share their experiences of a product or asking for their suggestion you are making the product their own and at the same time demonstrating customer confidence.

Two way advertising can include contests to create adverts or logo’s, and offering a good, company related prize aimed at your target audience will only serve to increase the participation.

Using open ended video stories that capture the imagination but do not reveal the whole message can also be an effective way of encouraging people to find out more. Offering a website address to find out more information is a great way of attracting people to find out more about your product whilst increasing traffic to your site and in turn, increasing your search engine rankings and enquiries.

Another important part of a viral is branding. Make sure the viewer eventually finds out what your product is or the campaign will be pointless! Giving the campaign an easy to remember title will also make sure it stays in peoples minds and that they can pass it on to their friends. Using the campaign name in the page URL will also help in terms of search engine results meaning that people will be easily able to find your campaign online.

When creating a viral campaign it is always a good idea to try to write from the viewers perspective, making sure they understand any references or jokes. Make the product sound ‘cool’ but keep the message simple, if it is too complicated the viewer will lose interest and won’t bother to pass it on.

Finally, make sure the resources are available to cope if the campaign is a success. Once the viral is circulating there can be thousands of people visiting and linking to it, this increased activity can slow down or completely take a server down which would be a disaster if after all that promotion no one can see your viral!

For more information about creating a Viral for your business, call us on 07966 509701

Your wedding is, without doubt, one of the most important days of your life. Families come together to witness a public expression of commitment and love and having something that will capture this experience is of the highest importance. If a wedding is what you desire, you probably have a certain idea in mind. Things should go your way on your wedding day and come together perfectly to create a memory that will last you and your loved ones a lifetime. A good wedding video tends to document all the best moments in a well paced manner. Great wedding videos recapture the emotion of the most important day of your life.

Lets have a look at some areas that need considering when selecting a videographer for your wedding:

Experience: wedding videos need careful planning and attention to detail as well as time taken to understand the particular requirements for the particular client. Unlike working on the set of a film the environment is not fixed and this can bring forth a host of problems and requires a high level of adaptability. With no retakes, variable lighting and a lack of script you really need to use someone that knows what they’re doing and asking for referrals and, of course, a showreel is a good way of doing this.

Privacy: There are few things worse than the feeling your being stalked. If you  want the attention of a celebrity you’ll want a videographer that respects your space without shining a light into your eyes. It’s widely accepted that on-camera lighting is essential for dimly lit rooms but an expert will use a splash of soft light whilst still preserving the mood.

Content: Be sure to outline exactly what it is that you are looking to have documented over the course of your wedding day.  In other words, don’t assume everything will be covered. You should consult with your videographer and provide them with both a shot list and a schedule. It is also a good idea to ask how long the edited video will be.

Contract: Make sure you read a contract beforehand as this is one of the most important things to look at in order to get an expectation of the type of service you are likely to receive. You will get information on hourly rates, type of format, number of hours they will be at event and any additional costs. One of the things that’s worth doing tough is to ask the wedding videographer how many hours count as standard day. Bare in mind that some videographers make most of their money by charging their clients large amounts for additional hours. Some photographers will charge a base fee for just attending the event.

Delivery Time: Get an idea of how long it will take to get your proofs and prints back. If a lot of time has gone by after the event you may lose some of the enthusiasm for seeing the pictures. In fact, the amount that you pay should be related to how long it will actually take before you see the video.

Choosing a wedding videographer that you can communicate well with will help guarantee that your wedding day goes as smoothly and problem-free as it possibly can. That way you can remember your special day the way you always wanted to. 

Hello,

Today we booked the MATV studios in Leicester to shoot our website presentation videos. 
The date is set for Thursday 8th of January and we have a number of presenters coming up from London to be a part of this new venture.

We hope to be presenting this to businesses wishing to add an extra dimension to their website that will increase the number of sales and conversions.

Aside from our video production services we feel it’s important to offer our clients new ideas and opportunities of presenting their business offering online and, aside from promotional videos and web  videos, website presenters are a good way of achieving this.

One of the things we have to be careful of though, is making sure the video content and presentation style adds value to the website rather than detracting from it. Lets face it, as with most things in life, it’s not what you’re doing but how you’re doing it that really makes a difference.

With careful planning and attention to detail, we  are drawing on some top talent and combining this high end post production. It’s not something that will suit every website out there, but if done in the right way it will surely make a big difference to the way a business message is delivered.

Anyway, watch this space!!

Hello and welcome to my first blog!

One Vision TV is moving swiftly forward and will be extending it’s video production services to website presentations into 2009.

It seems there is a growing need for companies to deliver their marketing message in a short a time as possible with maximum impact and this tool will allow companies to do just that.

Website Presenters can be used in a variety of ways and are useful for presenting concepts, products or services in a way that engages and involves the user. With the use of a blue or green screen, a variety of backgrounds can be added and a website can become a framework for all sorts of animation or graphics that reinforce a core message. They have a variety of applications and have been used for product demonstrations, e-training and a variety of other business services.

One Vision TV is also looking at ways of implementing this concept with email marketing and how this can be tailored around the specific demands of individual campaigns. The opportunities are huge.

Watch out for new footage in our media gallery!